These days, you can't go one mouse click without stumbling on digital content. Also known as digital media, digital content comes in many forms, from text and audio and videos files, to graphics, animations, and images. Typically, digital content refers to information available for download or distribution on electronic media such as an eBook or song, but many in the content industry argue that digital content is anything that can be published. Following this line of thinking, it is safe to say that if you are on the internet, most likely you are looking at, watching, or listening to a piece of digital content.
Who Creates Digital Content? Everyone! If social media has taught us anything, it is that we are all content publishers. If digital content is considered any piece of information that is published, that means with every tweet you share, every video you upload to Facebook, and every time you update your blog, you are taking on the role of a digital content creator.
With so many different types of content available, the question plaguing information experts today isn't what kind of content to create, but how to deliver it. With the continued popularity of smartphones, tablets, and eReaders, the average consumer now has a variety of options to turn to besides their computer to get the latest piece of digital content. Therefore, to be successful in the digital content realm, content creators must determine the best way to present their digital content to consumers. Maybe it is an ebook. Maybe it is video. The right choice depends on the needs of the audience.
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